RESPONSIBLE FOR:
RESPONSIVE WEBSITE DESIGN (UI)
OBJECTIVE
To create a fresh, non-traditional website design that reflects Floodlight Design’s personality and culture, communicates who they are and what they do, and appeals to their target audience – graphic designers and small design firms.
RESULT
The website’s “perfect pair” concept shows how you and Floodlight would make a great team. The home page utilizes a split screen sequence to juxtapose the concept of “you” and “us”, highlighting top qualities that designers want in a development partner, and connecting it to how Floodlight fulfills the need. Playful design details and custom illustrations help convey the team’s lighthearted nature and personality, while the overall website experience showcases Floodlight’s breadth of work and technical capabilities.
