RESULT

We underwent a website taxonomy, content audit and content organization exercise, and mapped the flows for key users of the site to provide an optimal user experience. A robust platform was customized to make the donate and sponsor process smooth and easy, and keep the transactions on-site. The result was an elegant and simplified user experience that aids in the awareness of Fabretto’s mission, programs, and work. The new website features a consistent visual design system across all pages and languages, presents clear actions for the key users of the site, fosters engagement through content sharing, and encourages advocacy by enabling the Fabretto community to speak on behalf of Fabretto.